I have a deep love for art and the humanities. I have had the privilege of working with several organizations and institutions that have stolen my heart and helped me realize how important it is for me to be involved in making meaningful, beautiful things and helping to make good things happen.
For ten years (2008-2018), I had the pleasure of providing PR and Marketing for Texas Folklife, a non-profit organization dedicated to preserving and presenting the diverse cultures and living heritage of the Texas. The organization honors the cultural traditions passed down within communities across the state and explores their importance in contemporary society. It does so through performances, community residencies, exhibitions, educational programs, apprenticeships, and radio and television projects. One of my pet projects was the Big Squeeze Accordion Contest—it has grown into a major event across the state over the last decade and attracted attention from many media outlets, including The New York Times, “All Things Considered”: NPR, Texas Monthly, Texas Highways, Culture Map, as well as many hometown newspapers, radio and TV stations.
Blanton Museum of Art
One of the highlights of my career was the time I spent as Head of Public Relations and Marketing, at the Blanton Museum of Art at the University of Texas at Austin (2004-2008). My department handled all media contact, advertising, and publications at this major university art museum, including the highly successful Grand Opening in 2006. Within a 24-hour period, 13,000 visitors came through the doors and 22,000 in the first week. My role as PR/Marketing director included planning, overseeing, and executing successful and award-winning media/advertising campaign for the Grand Opening of the Blanton and the museum’s continuing
program. Grand Opening press included over150 print articles in publications including The New York Times and the Wall Street Journal, and an unprecedented six-week series in the Austin American-Statesman. I was supervising editor of the award-winning museum magazine, Articulate, and managing editor of the 250-page Guide to the Collection. I coordinated a complete overhaul and redesign of the museum’s website—the design firm Milkshake Media won an ADDY award for its work. Many of the museum’s publications won awards from the American Association of Museums as well as the Texas Association of Museums under my tenure. I'm also particularly proud of being part of the team that imagined and branded the Blanton's Art Party B scene, that continues to party-on today. It was a very dynamic, exciting period to be involved with the Blanton and I worked with a fantastic team of people to make wonderful things happen!
Harry Ransom Center
From 1999 to 2003, I was in charge of publications and public affairs for the Harry Ransom Center at the University of Texas at Austin. The Ransom Center is an internationally renowned archive and humanities research library and museum. I oversaw all publications produced by the Center, public affairs, redesigning and re-launching the website, creating media partnerships, and advertising. Media placement during my tenure included such national news programs as the Today show, The NewsHour with Jim Lehrer, and NPR, newspapers including the New York Times, and a three-day multi-part series in the Austin American-Statesman. One of the highlights of my time at the Ransom Center was the public program I created for the highly successful exhibition at the Lyndon Baines Johnson Library and Museum, From Gutenberg to Gone With The Wind: Treasures from the Ransom Center. You can still get the keepsake book here.